🇵🇱 Warszawa, Poland · 4w ago

Digital Marketing Product Manager (f/m)

IQVIA Solutions Poland sp. z o.o

Pracuj.plmidEnglish-friendlyPLN 9k–16konsite
Your responsibilities, Digital Marketing, -Planning and executing digital campaigns across paid and owned channels., -Co creating communication strategies for digital products and projects., -Analysing marketing data and recommending optimization actions to improve performance., -Coordinating content creation (copy, graphics, video) with creative teams., -Monitoring digital trends and implementing innovative solutions., -Managing marketing promotion activities and supporting pricing development for long term product success., -Conducting market research and gathering competitive intelligence to ensure product superiority and customer satisfaction., , Digital Product Project Management, -Leading end to end digital projects: from brief and roadmap to launch and post implementation evaluation., -Coordinating work across development, UX/UI, content teams, and external vendors., -Creating and managing backlogs, writing user stories, and prioritizing tasks., -Monitoring project progress, budgets, risks, and dependencies., -Testing and validating digital product functionalities., -Collaborating with business and technology stakeholders to ensure alignment and delivery., , (Optional) Pharmaceutical Context, -Working with medical and legal teams to ensure compliance of all materials., -Creating and implementing digital educational tools for HCPs or patients., -Understanding the specifics of regulated communication environments. What we offer, Real influence on the development of digital products., Work at the intersection of marketing, technology, and business., A dynamic environment and high visibility projects.

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