🇮🇹 Milan, Italy · 1d ago
Senior Trade Marketing Manager
Boehringer Ingelheim
LinkedInseniorEnglish-friendly
THE POSITIONThe Senior Trade Marketing Manager is responsible for defining and executing the trade marketing strategy across key customer channels (pharmacies, vet clinics, pet stores, chains, mass market, and others), ensuring superior customer activation, category growth, and commercial excellence. The role acts as the critical link between Marketing, Sales, Commercial Excellence, Supply, and external partners, translating brand strategies into impactful customer-facing activation plans that drive demand, visibility, conversion, and sustainable growth within every channel.This is a senior leadership role for a strategic and commercially minded professional who can shape the future of Trade Marketing within the Pet Business Unit, unlocking growth opportunities for “our over the counter” and prescription-driven portfolio of pharmaceutical products. Beyond delivering business results, the successful candidate will build capabilities, establish best practices, and progressively develop and lead a high-performing Trade Marketing team.Tasks & ResponsibilitiesDevelop and execute Trade Marketing strategies aligned with business objectives, customer needs, and brand prioritiesTranslate brand plans into customer-specific activation programs and commercial initiatives to drive growth across channels, categories, and shopper segmentsPartner closely with Sales and Key Account teams, supporting customer growth plans, business planning processes, and commercial negotiations through market insights and promotional recommendationsLeverage market, customer, category, and shopper insights to identify business opportunities, monitor competitive trends, and deliver actionable recommendationsLead the planning and execution of customer activation programs across retail and omnichannel environments, ensuring alignment with brand campaigns, media investments, and commercial objectivesManage promotional calendars, activation toolkits, and execution standards to deliver consistent and engaging customer experienceDefine, monitor, and analyze Trade Marketing KPIs, evaluate promotional effectiveness and ROI, and provide performance insights and optimization recommendations to stakeholdersCollaborate cross-functionally with Sales, Marketing, Customer Experience, Supply Chain, Finance, Digital Marketing, and external partners to ensure successful execution of strategic initiativesLead projects that enhance commercial effectiveness, customer engagement, and organizational growthEstablish and develop the Trade Marketing function, build future capabilities, support team growth, and foster a culture of collaboration, accountability, innovation, and continuous improvementRequirementsBachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related fieldMinimum 8 years of experience in Trade Marketing, Customer Marketing, Category Management, Commercial Marketing, or a similar commercial functionProven track record within FMCG, Consumer Health, Animal Health, Retail, E-commerce, or other customer-centric industriesStrong commercial acumen and deep understanding of customer economics, category dynamics, and business driversStrong analytical and financial capabilities, including data-driven decision making, promotional effectiveness measurement, and ROI evaluationExperience managing complex cross-functional stakeholder environments and influencing senior stakeholders across functionsStrong project management and change management skills, with the ability to lead strategic initiatives and drive organizational improvementDemonstrated leadership capabilities, including team development, talent coaching, and capability buildingExperience in retail, pharmacies, and omnichannel environments is considered a strong advantageAgile, innovative, and solutions-oriented mindset with a strong focus on continuous improvementExcellent communication, collaboration, and stakeholder management skillsFluent Italian and English, both written and spokenWhat we offer For this position we offer a permanent contract. The gross annual base salary foreseen for this position ranges from €55.000 to €73.000, depending on candidate's skills and experience. Free access to the company canteen and ticket restaurants when working remotely. A range of benefits for physical, financial, social and mental wellbeing. A support to develop professional and personal paths including our full range of development programs. We warmly welcome applications from candidates belonging to protected categories, in accordance with Law 68/99.We foster a workplace built on respect, trust, and empathy—free from discrimination. We are powered by our people, and we believe that our differences are our strengths. Everyone is valued, respected and empowered to be themselves. Our Company Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com. Why Boehringer Ingelheim? With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations. Want to learn more? Visit https://www.boehringer-ingelheim.comSourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.