Reporting to Group Head of Marketing inside Strategy area MAIN OBJECTIVES: Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.Responsible for the PNL until MAVC of the products and projectsEnsure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.We expect a dynamic individual with a positive attitude and great analytical and management skills. MAJOR AREAS OF ACCOUNTABILITY Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C)Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategyAnalyze and define the different niches and clusters of clients to adapt EC products to their needsCreation of business cases to identify new opportunities to generate incremental EBITDA.Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them.Define the distribution channels that will be used to market.Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns.Harmonize and extend to countries and franchisees Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibilityResponsible for the PNL until MAVC.Active participation in the definition of the different products Budgets and ForecastsDevelop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.Establish sales scenarios based on the business opportunities identified. Lead initiatives to boost business: execution and implementation of the new projects and productsCoordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc.Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries. Build commercial and marketing local action plan : Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolioFind new business opportunities in collaboration with distribution network Identify strategic partnerships to foster client acquisition and wider our distribution network Coordination with the rest of the commercial team for the development of promotional activity among current customer groups. Analytics and reporting Analyse zoning performance reporting to identify gaps vs targets Co-build zoning action plan with central team to revert trends and deployParticipate actively to weekly marketing performance meeting at BU level Monitor and analyse local market trends Monitor, analyse and report the performance and results of the Service Line by sales channel INTERNAL AND EXTERNAL RELATIONSHIPS Internal : IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet. External : Marketing agencies and partners. PERSONAL PROFILE OF POSITION HOLDERGrowing and profitability focus and curious about new technologies and business modelsLooking for international challenges and an exciting work environmentEnergetic, enthusiastic and naturally motivatedExcited to add value to the company by identifying, coordinating and executing huge transversal projects and products MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESSExperienced in Product MarketingFamiliar with creating and analysing KPIs as well as creating new business cases Good communication and leadership skills to lead transversal projectsExperienced in strategic planningComfortable with budget management Used to working in a performance-oriented environment Strongly focused on data-driven decisionOrganised with good management skillsWith at least 4 to 5 years of experience

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Product Marketing Manager