🇳🇱 Netherlands · 20h ago
Marketing Lead Solid Tumors, Benelux
BeOne Medicines
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BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.The Marketing Lead Solid Tumors, Benelux Solid Tumor is the strategic and operational leader of the solid tumor franchise in the Benelux, acting as the ‘CEO’ of the brands she/he manages and fully accountable for its growth, positioning, and lifecycle management in a highly competitive specialty care and hospital environment. Reporting directly to the Country Manager Benelux, this role owns the end-to-end brand strategy and its flawless execution, from insight generation and forecasting to omnichannel engagement, field force enablement, and cross-functional alignment.The Marketing Lead plays a critical role in the achievement of the commercial goals and defined performance parameters. The role combines strong strategic thinking with hands-on leadership of tactics and execution, ensuring that global and regional strategies are translated into locally winning plans, fully adapted to complex access dynamics, tender environments, clinical pathways, and key stakeholder networks. The Marketing Lead plays a pivotal role in driving performance through deep market understanding, actionable insights, best-in-class promotional and omnichannel solutions, and indirect leadership of the field force, always in full compliance with regulatory, quality, and ethical standards.Essential Functions Of The JobFranchise strategy and positioning:Develop and own the Benelux franchise strategy in alignment with global and regional direction, with clear ambition, growth priorities, and competitive positioningTranslate scientific value, clinical differentiation, and patient benefit into compelling, customer-centric value propositions across indications and lines of therapyLead local lifecycle management, scenario planning, and preparation for pipeline expansion, acting with a long-term, sustainable growth mindset for the country clusterLead the creation of the cross-functional brand plans and provide input on commercial tactics at a cluster and national level, in alignment with international/regional brand plansBuild the country tactical plans in close cross-functional partnership, ensuring insights from the field teams are integrated appropriatelyGo-to-market And Omnichannel ExecutionDesign and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders across the Benelux cluster. This may require an adapted approach for each countryDrive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan adapted to the 3 countriesDrive the coordination of the action plan taking into account advice from therapeutic area experts, and drive the operational deployment of the plan in alignment with the customer journey strategyIdentify innovative opportunities to increase the differentiation of the brand, and boost its SOVLead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeysEnsure consistent, high-quality execution across channels, continuously optimizing based on performance data and customer feedback. Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patientsField Force Enablement And Indirect LeadershipAct as strategic partner and indirect leader of the sales and account teams by providing clear direction, priorities, tools, and capabilitiesSupport and coach the field teams in the development and implementation of impactful account plans. Where required, play an active part in the implementationPlan and run regular trainings and updates for KAMS, partnering with Medical Affairs and Learning & Development. Develop and deliver training, messaging, and launch readiness programs to ensure strong product knowledge, disease understanding, and confident value communicationDrive alignment between strategy and execution through regular field engagement, business reviews, and performance dialogueInsights Generation,, Analytics And Business PlanningLead systematic generation and analysis of market, customer, access, and competitive insights from multiple sources (field, CRM, secondary data, KOLs, market research)Translate insights into clear strategic choices, segmentation, targeting, and tactical prioritiesRegularly perform co-visits with KAMs, organize compliant engagements with therapeutic area experts to inform the strategy, projects and to coach on implementationBuilds the forecasting models and updates accordingly as market insights evolve. Owns forecasting assumptions for the franchise, including scenario analysis, tender impact, and uptake curves, and actively contribute to S&OP and planning cyclesOwn and manage the marketing OPEX for Benelux, own project management (contracts, invoicing, communication) for commercial activities and projects together with the Benelux Marketing Coordinator). Provides monthly updates of the budget vs planningEnsures regular tracking and reporting of relevant KPIs and overall performance of key BeOne commercial franchise initiatives. Conduct deep-dives, and define corrective actions where needed. Tracks and reports competitive initiatives, and adapts plans if requiredMarket Access And Stakeholder StrategyWork closely with Market Access, Medical, and Sales to ensure aligned value narratives, evidence plans, and stakeholder engagement strategies.Support access planning, guideline inclusion, network development, and institutional positioning, particularly in complex hospital and tender-driven environments.Contribute to strategies for key accounts, centers of excellence, and national or regional decision-making bodies. Provide valuable input to the preparation of national and local tendersCross-functional And Matrix LeadershipAct as a central integrator across Sales, Medical, Market Access, Finance, and Global/Regional MarketingLead cross-functional brand teams with clear objectives, accountability, and delivery focusManage budgets, agencies, and external partners with strong ROI mindset and execution excellenceCompliance, Quality And GovernanceAct as a role model for full compliance with all applicable laws, regulations, industry codes, and company policiesEnsure that all promotional activities and materials meet medical, legal, and regulatory standards and that adverse events, product complaints, and safety information are reported accurately and in a timely mannerEnsure high-quality documentation of customer interactions and activities in CRM, in line with data quality, audit, and inspection-readiness requirementsBuild a culture of integrity, patient focus, and ethical decision-making across all brand-related activitiesEducation And Experience RequiredMaster Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.)Extensive experience (+7 years) in pharmaceutical marketing within specialty care and Benelux hospital settings, preferably in oncology or hematologyProven track record in leading brands or franchises in competitive, access-restricted environmentsStrong strategic capability combined with hands-on execution excellence and operational disciplineHighly analytical, with the ability to transform complex data and insights into clear decisions and actionsDemonstrated ability to influence without authority and to lead cross-functional and field teams in a matrix organizationExcellent communication and stakeholder management skills, credible with senior internal and external partnersEntrepreneurial, performance-driven mindset with strong ownership, accountability, and resilienceDeep commitment to compliance, quaSourced from LinkedIn. 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