🇩🇪 Berlin, Germany · 20h ago
Global CRM Manager - Experimentation
Too Good To Go
LinkedInEnglish-friendly
At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.We’re growing fast, with our community of 120 million users in 21 countries saving more than 500 million meals from going to waste. We are incredibly proud of this, but there’s still a lot more we want to achieve.Your roleWe're looking for a Global CRM Manager -Experimentation to own the testing framework, rigor, and execution of CRM experiments across both B2C and B2B. This is an execution-focused role — you'll design, run, and analyze experiments end-to-end, working closely with Campaigns and Lifecycle teams to decide what to test, execute it with statistical rigor, and turn results into scalable recommendations.This role will be based in either Copenhagen or Berlin. What you'll buildExperiment Design & ExecutionOwn the end-to-end design of CRM experiments across B2C and B2B — hypothesis framing, variant design, audience/sample sizing, and success metricsPartner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmapEnsure experiments are correctly instrumented and tracked so results are reliable and measurable end-to-endAnalysis & InsightAnalyze experiment performance, apply statistical rigor to determine significance, and translate results into clear, actionable recommendationsIdentify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teamsMaintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over timeTesting Framework & StandardsEstablish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting resultsChampion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teamsGovernance & standardsPartner with Marketing Analytics team on measurement approaches for complex or multi-touch experimentsProactively share experiment results and learnings across global and local teams — through reporting, readouts, or knowledge-sharing sessions — to build organization-wide awareness of what's been tested and what worked What we're looking forExtensive experience designing and running CRM/marketing experiments, ideally across both B2C and B2B contextsStrong grasp of experimentation fundamentals — statistical significance, sample sizing, test design, common pitfallsExperience with Braze and/or SFMC, with enough platform fluency to design testable campaign variantsStrong communication skills — able to translate statistical results into clear business recommendations for non-technical stakeholdersGood to haveExperience with Amplitude's experimentation platform specificallyExperience with tools like Airtable for tracking, organizing, and surfacing experiment resultsProject management experience with tools like AsanaWhat to expect40% experiment design & execution30% analysis & insight generation20% framework, standards & governance10% building awareness of results across the orgOur values:We Win TogetherWe Raise the BarWe Keep It SimpleWe Build A LegacyWe CareWe offerA rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.Working alongside an international community of users, partners and 1,200+ colleagues across 21 countries that are on the same important mission.Personal and professional development opportunities in a fast-paced scale-up environment.An inclusive company culture where you can bring your authentic self to workA strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.BenefitsWORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad.Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leaveHealth insurance and pension plans (subject to country of employment).Additional days off for significant life eventsCELEBRATE & SOCIALISERegular social events like summer and winter parties.Coffee, snacks and fully-equipped kitchens.Get to know our community with a monthly free Surprise BagPaid volunteer time through our Shareback volunteering programmeWomen in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How to applySend us your CV in EnglishWe take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for EveryoneWe want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.