🇳🇱 Amsterdam, Netherlands · 2w ago
Product Marketing Manager
Loop Earplugs
LinkedInseniorEnglish-friendly
Product Marketing Manager: Adjacent ProductsLocation: Antwerp, Amsterdam, or NYC | HybridExperience: 5+ years product marketing, go-to-market execution, and portfolio optimisation experienceOwn the adjacent product portfolio, including sleepmask and help drive category growth, adoption, and in-market performance.This isn't a lateral move. We built Loop by going all in from day one. You’ll lead go-to-market execution, pricing, positioning, and lifecycle marketing across the adjacent portfolio while partnering cross-functionally to bring products to market and optimise them over time. All yours. If you've mastered portfolio marketing, launch execution, and translating customer insight into commercial action — and you're ready to break the rules that no longer work — this is where you do it.The roleYou step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. As Product Marketing Manager: Adjacent Products, you own the in-market success and development of the portfolio across launches, lifecycle initiatives, pricing recommendations, positioning, and channel execution. You work closely with Product Management, Commercial, Brand, Retail, and Operations teams to ensure products are launched effectively, positioned clearly, and continuously improved through customer and market insight.What you’ll do (and what you won’t)You willOwn go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-endSupport portfolio growth through pricing, promotional planning, and channel-specific positioning recommendationsDevelop product messaging, launch materials, and campaign support plans for different audiences and use casesPartner cross-functionally to deliver consistent product storytelling across retail and digital channelsAnalyse customer feedback, market trends, and performance data to identify optimisation opportunitiesRecommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learningsContribute portfolio insight and category expertise into cross-functional planning discussionsCollaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevantYou won’tWait for endless approvalsHide behind processesCruise quietly in the backgroundOwn overarching business-wide pillar strategy or enterprise-wide PMM frameworksHow you’ll succeedWe look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll succeed by balancing customer insight with commercial priorities, building strong cross-functional relationships, and turning portfolio performance data into clear actions that improve growth, adoption, and category clarity.What you’ll bringExperience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categoriesStrong understanding of pricing, positioning, promotional planning, and channel dynamicsAbility to analyse customer insight, market trends, and performance data to support decision-makingExperience collaborating cross-functionally across Product, Commercial, Brand, and Operations teamsStrong communication skills with the ability to align stakeholders around launches and portfolio prioritiesYou work independently and know when to involve othersYou’re comfortable with change and ambiguityYou know when work is ready to ship, and when it can evolveYou want your work to matter, not just existLoop isn’t for everyone. We might not be a match if you:Wait for direction instead of taking initiativeMistake activity for impactFeel uneasy when things are still taking shapePrefer alignment meetings over decisionsStill listening?Good. We are not looking for people to watch from the sidelines. Loopers step in, speak up and go for more. More firsts. More growth. More: “I can’t believe we did that.” If you are like that too, press that beautiful apply button and let’s talk.Why work at LoopAt Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. And you’ll feel that the moment you walk in. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously. And when you go all in at work, you also go all in on life. That’s why we give you 32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.