OverviewAt PayFast, we're looking for a creative and data-driven Content Strategist to lead the planning, development, and execution of content across digital platforms. In this role, you’ll shape the voice of our brand, craft compelling narratives, and align content efforts with business goals. You’ll collaborate with marketing, product, and design teams to deliver messaging that informs, engages, and converts.ResponsibilitiesAs a Content Strategist at PayFast, you’ll lead the development of clear, engaging, and purpose-driven content across all digital channels. You’ll collaborate with cross-functional teams to align content with business goals and brand voiceDevelop and manage a content strategy aligned with brand objectives best practicesImprove user journeys through usability testing and feedbackAnalyze content performance and user engagement to optimize campaignsEnsure consistent tone, voice, and messaging across all platformsRespond to user inquiries via email and chatTroubleshoot technical issues with care and clarityRelay user feedback to product and support teamsQualificationsWe’re looking for someone with at least 3 years of experience in content strategy, digital marketing, or copywriting. Strong writing, editing, and storytelling skills are essential, along with a strategic mindset that balances creativity and performance.What We OfferCompetitive salary and performance bonusesFlexible hybrid working modelProfessional development budgetProfessional development budgetProfessional development budget

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