🇩🇪 Berlin, Germany · 18h ago
Growth Manager (m/f/d)
MAOMAO
LinkedInsenior
MAOMAO is building an Asian food discovery platform around our online supermarket, combining e-commerce, content, community and social commerce.We help people discover new foods, brands, trends and cultures through TikTok, Instagram, livestreams, TikTok Shop, our online shop and our own products.We're looking for a Growth Manager (m/f/d) who wants to take real ownership of our next stage of growth: winning new customers, bringing existing customers back and turning ideas into measurable, profitable results.You'll work directly with the founders and our existing marketing and content team to decide where we focus, what we test and how we execute.TasksWhat You'll DoGrowth Strategy & ExecutionYou will identify growth opportunities and turn them into clear priorities and actionable plans.This includes:defining measurable growth goals together with the foundersidentifying opportunities across customer acquisition, conversion, average order value and repeat purchasesprioritizing initiatives based on expected impact, effort and costdeveloping experiments with clear responsibilities, timelines and success criteriareviewing results and deciding what to improve, scale or stopYou'll connect commercial goals with everyday execution and keep projects moving.TikTok Shop & Social CommerceSocial commerce is an important part of MAOMAO and an area we want to continue growing.You will work on:TikTok Shop campaigns, promotions and Seller Center managementlivestream campaigns, formats and activationsaffiliate and creator collaborationsproduct selection, offers and promotional planningcoordination with TikTok and external partnersidentifying and testing new opportunitiesExperience with TikTok Shop is a plus, but not a requirement. Curiosity, commercial thinking and the ability to learn quickly matter.Campaigns, Content & Product LaunchesYou will plan and coordinate campaigns, promotions and product launches from idea to execution.Together with our marketing and content team, you will help decide:which products, topics and offers we should focus onhow we communicate them to our audiencewhich content formats and channels make sensehow campaigns connect across TikTok, Instagram, livestreams, our online shop and emailhow we turn audience interest into purchasesYou will create timelines, clarify responsibilities, identify dependencies early and follow through on deliverables.Customer Retention & CRMYou will help give existing customers reasons to come back through:email campaigns and customer communicationcustomer segmentation and relevant offersrepeat-purchase and reactivation initiativescampaigns connecting product launches, community activities and retentionYou'll test different approaches and use the results to improve them.Performance, KPIs & BudgetsYou will use data to guide decisions and spending.This includes:tracking relevant business and campaign KPIsunderstanding which activities drive sales and at what costevaluating results with margins, discounts, fees and campaign costs in mindmanaging agreed budgets and recommending how to allocate resourcescommunicating results and next steps clearlyYou should be comfortable working with numbers, questioning assumptions and turning analysis into action.Team & Project CoordinationYou will work with our existing marketing and content team to turn priorities into execution.You will:clarify responsibilities, deadlines and expected outcomeskeep track of projects and follow up on deliverablesimprove workflows and processessupport team members with clear briefs and constructive feedbackcoordinate with purchasing and operations so campaigns match stock availability and fulfilment capacityDepending on your experience, you can take on team leadership from the start or grow into it as your responsibilities expand.What Ownership Means at MAOMAOOwnership means understanding the goal and thinking through what it takes to achieve it.If we're launching a product in four weeks, we want someone who asks:What are we trying to achieve? Who are we targeting? What's the offer? Which channels should we use? Who owns what? What are the deadlines? What could go wrong? And how will we know whether it worked?You won't always have complete information. We value someone who makes informed decisions, proposes solutions and learns through testing.Not every idea will work. What matters is that we learn, adjust and keep moving.The mindset we're looking for is:“Here is the opportunity. Here are the options. Here is what I recommend we try next — and how we'll measure it.”RequirementsWho We're Looking ForWe're open to candidates from startups, consulting, banking, growth, e-commerce and digital marketing.You should:have at least 2 years of relevant professional experiencebring strong analytical and commercial thinkinghave taken ownership of projects and be able to explain your contribution and resultsbe highly organized, reliable and proactiveturn ideas and analysis into structured plans and executionprioritize effectively when time and resources are limitedcommunicate clearly, follow through and work well with othersbe comfortable working with data, KPIs and budgetsbe willing to experiment, make decisions and learn quicklyhave a strong interest in consumer businesses, e-commerce and social commercebe hands-on and enjoy working in a small, fast-moving teamhave fluent German skills (C1 or native-level) for our predominantly German-speaking audiencehave strong working proficiency in EnglishDirect experience in TikTok Shop, livestreaming, affiliate marketing, CRM, performance marketing or campaign management is a plus.If you're coming from consulting or banking, we'd like to understand how you've taken a recommendation through to implementation, or otherwise demonstrated that you can get things done.Previous team leadership experience is welcome, but not essential. Chinese language skills are a plus, but not a requirement.We care more about how you think, take ownership and deliver results than the university you attended.You don't need to be an expert in every marketing channel. You do need to learn quickly, understand what matters and take responsibility for outcomes.BenefitsWhat We OfferA central role with direct influence on MAOMAO's growthDirect collaboration with the founders, with backgrounds in venture capital and e-commerceAn existing marketing and content team to work withAn established business and active community to build onOur own office, warehouse and content setup in BerlinShort decision-making paths and the freedom to implement ideasRoom to experiment with products, offers, content and new channelsWork at the intersection of e-commerce, social media, TikTok Shop, livestreaming and brand buildingResponsibility for projects from the initial idea through to resultsProfessional development and the potential to take on more leadership responsibilityAn international team with passion and team spiritEmployee discount across our assortmentInterested?Send us your CV and a short introduction explaining why you want to join MAOMAO and what excites you about this role.We'd also like you to answer one question:Tell us about a project, campaign or experiment you took ownership of. What was the goal, what did you personally do, what was the result, and what did you learn?Your example can come from marketing, a startup, consulting, banking or another relevant setting. It doesn't have to be a huge project or a perfect success. We're interested in your decisions, your contribution and how you approach problems.We don't mind if you use AI to help with your application — we use AI too. But if your application could be sent to 50 other companies by simply replacing the company name, it's probably not for us. Show us why MAOMAO, and show us how you think.If you want to take ownership, move fast and help us grow a category that has been treated as a niche for far too long, we'd love to hear from you.Maybe you're the Sriracha to our noodle soup. 🌶️🍜Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.