🇩🇪 Berlin, Germany · 14h ago

B2C CRM Business Partner (m/f/d)

Sonova Group

LinkedInseniorEnglish-friendly
Berlin, Germany - HybridAt Sonova, we are transforming how CRM supports our consumer-facing businesses globally. As our new B2C CRM Business Partner, you will play a key role in bringing our B2C and B2B2C CRM activities into a more connected, scalable and globally managed environment.This position will act as the link between our local markets, commercial and marketing teams and IT. You will be a SME, ensuring consumer and patient journey needs are clearly understood, translated into actionable CRM requirements and successfully delivered through our technology platforms.What You'll DoAct as a SME, who will map CRM-related touchpoints across patient onboarding, consumer engagement and partner-to-consumer journeysPartner with local markets, regional teams, marketing, digital and IT to understand and translate B2C and B2B2C CRM needsOwn and prioritise the B2C CRM requirements backlog, ensuring that business needs are documented, validated and ready for implementationReview proposed technical solutions and ensure they reflect the intended business and consumer experienceMonitor CRM delivery against agreed requirements, managing scope changes, risks, dependencies and potential deviationsProvide structured delivery updates and escalate relevant risks, blockers and scope changes through the appropriate governance channelsWhat You'll BringAt least 5 years of experience in consumer marketing, CRM management, digital consumer experience or business analysis within a B2C or B2B2C environmentStrong understanding of consumer journeys, patient or customer engagement, personalisation and digital marketing workflowsExperience with the implementation of CRM platforms such as Salesforce, Microsoft Dynamics or an equivalent solutionExperience managing requirements, project delivery, backlogs, risks and organisational changeStrong stakeholder management skills and the ability to collaborate across local markets, regional teams, headquarters and technology functionsExperience in MedTech, medical devices, hearing care or another regulated industry is a strong plusFluent English. Additional languages such as German, French, Italian or Spanish would be an advantage.Why join usYou will have the chance to shape how B2C CRM is managed across Sonova, influence the development of a central platform and contribute directly to the company’s digital consumer journey.As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.30 days of paid annual leaveSubsidized VBB or Deutschland ticketDedicated learning & development budget and weekly learning time + LinkedIn Learning licenseCompany Urban Sports Club membershipMobility allowance for relocation if you are relocating to join our team Sonova is an equal opportunity employer.We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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