🇮🇹 Milan, Italy · 17h ago
INTERNSHIP PROGRAM - MARKETING TRACK
LG Electronics
LinkedInjuniorEnglish-friendly
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.We are looking for passionate and curious graduates who bring energy, a learning mindset, and interest in markets, data, and product management activities within a global organization.INTERNSHIP TRACKS – PRODUCT MARKETINGSupport market and competitor analysis to contribute to product positioning and strategic decisionsHelp develop customer personas and journey maps to improve messaging and targetingAnalyze market trends, consumer demand patterns, and growth opportunitiesSupport New Product Introduction (NPI) activities, including product materials and launch preparationINTERNSHIP TRACKS – TRADE MARKETINGSupport the development of channel strategies and promotional calendarsAssist in in-store activations and help evaluate campaign effectivenessMonitor sell-out data and field activities to support strong retail executionContribute insights to improve store-level and channel performanceINTERNSHIP TRACKS – DIGITAL DATA SCIENCE & AISupport the integration and analysis of internal and external data from digital platforms, e-commerce, sales reporting, and other business sourcesHelp develop reports, dashboards, and data visualizations to identify trends and support business decisionsContribute to the analysis of digital marketing, CRM, and e-commerce performance, providing actionable insights to improve results and ROISupport AI and machine learning projects related to customer segmentation, churn analysis, next-best-action modelling, and sales and marketing optimizationWhat you must-haveFinal-year student or recent graduate in Economics, Marketing, Business Analytics, Data Science, Statistics, Computer Science, Engineering, or related fieldsAvailability for a full-time, on-site internshipFluent in English and Italian, both spoken and writtenStrong analytical mindset and curiosity towards data and insightsHigh level Excel skills, data structuring, and analysesAbility to learn quickly and adapt in a dynamic environmentProactive, hands-on attitude with willingness to take ownership of tasksStrong attention to detail and a structured way of workingTeam-oriented mindset with good communication skillsInterest in marketing, consumer behaviour, digital technologies, and business dynamicsNice if you haveFamiliarity with KPIs, dashboards, data visualization, or performance-tracking toolsBasic understanding of consumer insights, market analysis, customer segmentation, or predictive analyticsFoundational knowledge of Python, SQL, or other data-analysis toolsInterest in AI, machine learning, and their application to marketing, CRM, e-commerce, and salesInternational mindset and interest in multinational environmentsPrevious internship, university project, or case study related to marketing, data, analytics, or AIWhat you’ll gainPractical experience across product marketing, trade marketing, digital analytics, and data scienceExposure to real business applications of AI and machine learningContinuous learning through mentorship and involvement in real business projectsExperience working with data, dashboards, and actionable business insightsExposure to cross-functional and international teamsA dynamic and collaborative environment where data, technology, creativity, and ideas come togetherAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.