🇩🇪 Berlin, Germany · 18h ago
CRM & Lifecycle Manager, Germany
Eucalyptus
LinkedInEnglish-friendly
About EucalyptusWe're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.Our Growth StorySupporting patients living with obesity across our 5 marketsReceived selective NICE endorsement to provide services to the NHSTailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.How We Think About MarketingAt Euc, marketing is about capturing attention and turning it into real growth.We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started.We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" programs that never move the needle.Here's How We ThinkCreative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attentionSpeed matters. Fast tests beat perfect plans. We ship early, learn fast, and move onLifecycle is a growth lever, not a cost centre. The work after the sale (activation, adherence, retention) compounds, and we treat it that wayData is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impactWe focus on outcomes, not channels. Email, SMS, WhatsApp, push, in-app, we use whatever moves the patient forward in that market. No channel loyalty. Just growthWhat's next?We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with the goal of three more markets live by the end of the year.To get there, we're centralising growth as a function across the international team, building the central engines that let every market scale faster than it could alone. Lifecycle is one of those engines.We've already built strong lifecycle programs in Australia and the UK. The opportunity now is to take what works and make it work across our international markets.We're hiring a CRM & Lifecycle Manager in Berlin to run that engine. You'll run lifecycle for the German market, adapting what already works in our established markets and building out the programme for Germany. You'll work with local-language copywriters to execute.About The Role (what You'll Be Doing)You'll run the German lifecycle programme day to day: the builds and the flows that ship it. You won't be starting from a blank page. Strong lifecycle programmes already exist, and your job is to take what works and improve it for the German market.We're an early, lean international team, so this is a hands-on role: you'll be in the tool building the flows, not just briefing them.You'llRun CRM and lifecycle for Germany, contributing to activation, adherence, retention, and LTVKeep scaling what's live in Germany, finding the next unlock in the programme rather than letting it go staleBe channel-adaptive: email leads in some markets, but you'll build the right mix for Germany rather than forcing one playbookOwn segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves themReport on whether lifecycle work actually moved retention and LTV, not just open and click ratesWork with local-language copywriters to localise and execute at quality and speed, owning briefing, QA, and deliveryPartner with the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is cleanOwn deliverability, list health, and compliance (GDPR and local privacy rules) for the German marketShare winning programmes and learnings with other markets so a win in Germany reaches them quicklyThis role is ideal for someone who wants to own lifecycle hands-on and is happy doing it lean before it scales. As Germany grows, this role is expected to grow with it. You'll be measured on retention and LTV in Germany, the speed with which lifecycle programmes ship, and the quality of the cross-market learning you contribute to.About You (who You Are)You're a lifecycle marketer who has owned a program end to end, from strategy to the flows themselves, and you're as comfortable in the data as you are writing the brief. You think in customer journeys and you reach for retention and LTV framing as easily as channel mechanics.You'll Likely Bring4+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcareMinimum B2 German level.Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar also relevant), building flows yourself rather than handing them offStrong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTVVersatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbookExperience standing up a lifecycle program for a new market or brand, not just operating an established oneA command of deliverability, list health, and data compliance (GDPR and equivalents)Strong written communication. You'd rather send a doc than book another meetingBonus Points If You Also BringHealthcare or other regulated-industry experienceMulti-market or international experience (especially Europe or APAC)Experience with non-email-first markets, where WhatsApp or SMS carries the programA second language relevant to one of our marketsComfort with SQL or BigQuery, even at a basic query-modify levelPeople leadership experience, or a clear appetite to grow into managing a teamFluency with Claude Code or other AI workflow tools. You use AI to make yourself and your team faster and more prolific, not to replace the thinkingWhy join Eucalyptus?Make real impact, fast. We move quickly, build in the open, and learn by doing. You'll help deliver real health outcomes for real patients from day oneOperate at scale. Build and lead lifecycle for one of the world's fastest-growing health companies across multiple countriesBe supported to grow. Regular feedback, professional development budget, and access to senior operators who'll challenge you to get betterWork with incredible people. High talent bar. No ego. Serious care for the missionGlobal exposure. Access to markets, brands, and categories that would take years to reach elsewhereAt Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.