Company descriptionSince 1999, Lampenwelt has been shaping the future of lighting with more than 50,000 products, eight private brands, and an international team of around 500 talents. Driven by a strong customer focus, open communication, and innovation across the entire value chain, we share one mission: to make the world brighter and smarter.Job descriptionAs Marketing Manager for House of Lamps US, you'll take full ownership of the US marketing strategy across all channels. From budget allocation to execution, you'll be responsible for driving growth and commercial success.You'll collaborate closely with our US General Manager and cross-functional teams in Germany to accelerate our US expansion.Where Your Talents Make an ImpactFull-funnel marketing strategy and execution for houseoflamps.comBudget allocation and prioritization across SEO, SEA, social (Meta, TikTok, Pinterest — paid, influencer, UGC), display, affiliate, and CRM (Klaviyo)Attribution and performance reporting using our existing stack (Shopify, Klaviyo, Klar), connected to financial performance (contribution margin, CAC/LTV, P&L impact) rather than channel metrics aloneEnd-to-end ownership from strategy to creating and setting up ads and growth systemsOwning the creative direction, briefing, and output of ad creative, content, and campaign assets across all channels - either hands-on with AI help or by directing freelancers/agencies/internal teamsDirect coordination with the US GM on inventory, launch timing, and market intelligenceEscalation and consultation with German channel leads on complex, channel-specific problemsWhat Will Help You Succeed in Future Challenges5+ years in ecommerce marketing, with demonstrated ownership of full-funnel budget and strategy, not just single-channel executionTrack record of scaling a DTC ecommerce brand in a competitive US market, ideally in a lean or founder-led environmentWorking experience with Shopify, Klaviyo, and a marketing attribution tool (Klar or comparable)Amazon Advertising and Walmart Connect experience is a plusComfortable being the strategist and the operator at the same timeData-literate: able to read attribution, cohort and commercial data and make budget calls from it, not just report metricsHands-on social media expertise across Meta, TikTok, and Pinterest — platform mechanics, ad formats, and creative trends, not just budget allocationCommercially literate: able to connect marketing performance to financial outcomes and make budget decisions on that basis, not just report channel metricsBonus: experience in launching a brand from zeroYour BenefitsStable and exciting position within a profitable scale-up companyHybrid working model out of one of our offices in Berlin, Düsseldorf or Fulda with remote work from homeVarious benefits, including free fruit and beverages, team and after-work events, as well as digital networking opportunitiesSports allowance to support your hobbies, because the health and well-being of our team matter to usAttractive employee discounts across our entire product rangeNumerous learning and development opportunities, both within and outside our organizationContactSusann Reimersjobs@lampenwelt.de+49 661-296 962-1307Hybrid

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Marketing Manager (f/m/d)