🇵🇱 Warsaw, Poland · 18h ago
Brand Manager
Opella
LinkedInEnglish-friendly
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.About The JobThis role is responsible for defining and leading brand strategy, driving growth, and ensuring strong execution across all marketing initiatives. You will balance long‑term brand development with short‑term performance, ensuring delivery of above‑market growth and profitability.Lead initiatives that strengthen brand performance and market position.Mentor and influence teams, contributing to a high‑performance marketing environment.Embed a disciplined, insight‑driven approach to decision making and investment.Model a challenger mindset by simplifying complexity and focusing on impact.Contribute to a collaborative culture focused on accountability and results.Main ResponsibilitiesStrategic leadership for the brand and managing resource allocation across brand strategies and tacticsIdentifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiativesSigning-off brand ATL and BTL investmentsLeading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectivesDriving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brandExecution of the key initiatives driving the brand growthLeading the identification of high ROI initiatives to drive best performing brand activationsChallenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth PlanAnalyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brandAbout YouUniversity degree in business or scientific backgroundProven work experience as a Brand Manager in creating and developing brand strategyCurrent or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positionsExecutional excellence and leadershipStrategic, integrative and analytical thinkingAutonomy and ability to balance long-term strategic priorities with short-term business needsCreativity and problem-solvingTeam spirit, persuasiveness & influence, highly collaborative with all cross functional partnersFlexibility to adapt to constantly changing business environmentDigitally SavvyFluency in Polish and EnglishScientific background with marketing/business studies a plus. Scientific/pharma backgroundWhat We Offer At OpellaAn international work environment, in which you can develop your talent and realize ideas and innovations within a competent teamAccess to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefullyFlexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office daysAn attractive package of benefits, including car, additional days off, pension planEmployee Assistance Program (mental health support, legal and financial consulting)Gender neutral paid parental leave as well as volunteer daysThis is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.About UsOpella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.