Hygiene and health are more important than ever. At Essity, we break barriers to well-being and make a positive impact on people and society. With leading brands such as Edet, Tempo, TENA, Libresse, Okay and Demak’Up, we continuously strive to improve everyday life.We are currently looking for a Category Manager – Consumer Tissue to strengthen our Customer Marketing team in the Benelux.About The RoleAs Category Manager, you are the expert and lead contact for the Consumer Tissue category, driving category growth with customers and internally. You act as the key interface between Sales, Marketing, and Insights, translating shopper and market insights into actionable strategies.You will operate in a dynamic team consisting of Category Managers, NRM Manager and Online & Offline activation manager, working closely with (Key) Account Managers and Brand Teams.What You Will DoDevelop and implement category strategies and visions across key customers and channelsTranslate shopper insights, market data, and brand strategies into customer-specific activation plansLead category reviews and range reviews with retailersProvide assortment, shelving (planograms), and merchandising recommendationsDefine and monitor category KPIs, track performance, and define corrective actionsAnalyse prices and promotions, and provide recommendations for optimizationBuild strong relationships with retailer category managers and buyers to deliver joint valueAct as a core member of the brand team (Marketing, Sales, Supply) for Consumer TissueContribute to the annual business planning process, including category growth plansMonitor performance against KPIs and develop action plans to achieve targetsBring proactive insights and opportunities based on data and shopper understandingLeverage retail (Nielsen IQ), consumer panel, retail data and POS data to generate insightsDevelop reports, dashboards, and category scorecardsIdentify growth opportunities through trend analysis, OOS analysis, and competitive trackingTranslate insights into clear recommendations and compelling selling storiesProvide input into consumer pricing strategy and scenario planningDefine promotion guidelines and mechanics that drive category growthSupport range prioritization and portfolio optimizationJustify shelf space allocation with data-driven argumentsLead or support NPD launches and relaunches in your categoryDevelop customer-specific trade stories, presentations, and launch toolkitsEnsure successful execution of innovations in-storeCoordinate with internal teams and agencies for implementationWho You AreMaster’s or Bachelor’s degree in Business, Marketing, or related field2–5 years of FMCG experience, preferably in Category Management, Customer Marketing, Sales, or InsightsStrong analytical capability with experience in Nielsen IQ / retail data analysisExperience with planogramming tools (e.g., Spaceman) is a strong plusCustomer-facing experience with retailers (grocery, drug, or pharmacy) is advantageousHighly data-driven, proactive, and opportunity-orientedStrong stakeholder management and communication skillsFluent in Dutch and English, French is a plusA shopper and customer-first mindsetAbility to translate data into actionStrong ownership and project management skillsCommercial acumen and growth mindsetCollaborative spirit with a hands-on attitudeWhat We OfferA dynamic and collaborative working environment. Competitive compensation package including: 13th month salary, Bonus scheme Attractive pension plan, 11.5 ADV days (full time). Opportunities for growth and development within Essity. The chance to make an impact in a purpose-driven organizationApplication End Date:25 aug. 2026Job Requisition ID:Essity264096

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