🇪🇸 Spain · 16h ago
Senior Product Marketing Manager
emnify
LinkedInseniorEnglish-friendly
Your RoleAs a Senior Product Marketing Manager working with our VP or Marketing Mia, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.Why Join Us?Join a fast-growing company in a complex, high-value industryWork closely with Product and Engineering on cutting-edge IoT solutionsBe a key driver of how we win deals and differentiate in the marketHigh visibility and impact across Sales, Marketing, and LeadershipOpportunity to shape go-to-market strategy and messagingYour Goals:Equip Sales and SDR teams with compelling messaging, assets, and battle cardsBuild and maintain a strong understanding of the competitive landscapeSupport strategic deals and contribute to winning high-value opportunitiesDrive go-to-market initiatives for key products and use casesYour Impact:Develop and maintain competitive intelligence and clear differentiation narrativesCreate and deliver sales enablement materials (battle cards, decks, messaging)Partner closely with Sales to improve win rates and deal executionSupport RFPs and strategic deals with tailored messaging and insightsContribute to go-to-market strategy for new products and use casesCollaborate with Product and Engineering to translate technical features into customer valueBuild frameworks for content that support campaigns and sales conversationsWhat We Expect:Experience in Product Marketing within IoT or Telecom / connectivity industries or within B2B Deep-tech SaaS products that cater to multiple ICP's and personasExperience in:ICP and Persona analysis across multiple B2B personas/ICP'sCompetitive analysisSales enablementGo-to-market executionAbility to work cross-functionally with Product, Sales, and Marketing teamsStrong storytelling skills — translating technical concepts into business valuePreferred Background: Experience at IoT companies, connectivity providers, or modern telco environmentsExperience in scale-ups or high-growth environments is a strong plusWhat Great Looks Like:You deeply understand the market, competitors, and customer needsYou proactively identify gaps in messaging and positioningYou create assets that sales actually use and valueYou thrive in ambiguity and build structure where neededWhy This Might Not Be a Fit:You don’t have experience in IoT or telecom / Deeptech B2B SaaSYou have mainly catered for a single ICP or personaYou prefer narrow ownership (e.g. only content or only strategy) vs. broad impactSourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.