The Marketplace Specialist will be responsible for one or more modules within the Marketplace function at Green SM Netherlands. Marketplace team oversees business operations of the core ride hailing business of Green SM covering planning and execution of promotions, driver payouts, pricing, new features and fraud mitigation.Key Responsibilities:Conduct in-depth market research to identify trends and opportunities for growthAnalyze promotion spends by setting up A/B tests and iterate for continuous improvement in promotion spending and user engagementAnalyze retention and repeat behavior patterns of customers and devise strategies incorporating product features to increase engagement over timeAnalyze driver behavior patterns and come up with strategies for different driver cohorts enabling low churn of driver base and improving performance while staying within spending guardrails as aligned through business plansAnalyze competitor activities and market dynamics to inform strategic decisions; actively track competition promotions, pricing and product features and suggest counter measures from GSM perspectiveCollaborate with cross-functional teams such as Operations, Driver Sourcing, Product/Tech and Marketing to align marketplace initiatives with business objectivesPrepare regular reports on marketplace performance and present findings to stakeholdersQualifications:Bachelor’s degree in Engineering, Economics or other related field with 4-5 yrs of experienceProven experience in marketplace management or a similar roleStrong analytical skills and proficiency in data analysis tools such as Power BI, Tableau, Alteryx (any one tool with advanced proficiency)Skills required: MS Excel – Advanced, SQL – Intermediate, R, Python – BasicExcellent communication and interpersonal skillsAbility to work collaboratively in a fast-paced environmentPassion for technology and innovationFluent in English, Dutch is a strong advantage

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