CRM & Retention Manager"Why can't everyday parenting essentials be both practical and stylish?" This was the question on Marie-Claire van der Steen's mind in 2018 while searching for a diaper bag. She decided to redesign this parenting staple herself, which led to the creation of Studio Noos-named after her son and ultimate source of inspiration, Noah, aka Noos. Today, Studio Noos is about much more than just combining functionality and style. With a timeless collection of Mom Bags, changing mats, pouches, backpacks, and other matching essentials, Studio Noos inspires parents and children to make the most of every day, go on adventures together, and create memories for a lifetime.The RoleWe're looking for a CRM & Retention Manager to take our customer relationships to the next level: someone who thinks strategically about customer value, but also builds smart flows, tests emails and analyses segmentation themselves. You'll get plenty of freedom and responsibility to further develop CRM within Studio Noos, making sure it's both strong in content and flawless in execution.You'll work closely with e-commerce, content and performance to make sure the customer journey holds together, from first purchase to repeat purchase and loyalty. You have an eye for brand experience, but you're driven by data too. This role is for someone who takes ownership, shows initiative and wants to help build a brand that's growing internationally.What you'll doCRM & email marketingDevelop a clear monthly and quarterly plan for CRM and loyaltySet up, test and send newsletters and campaign emailsBuild and optimise email flows (welcome, post-purchase, win-back, etc.)Work with customer segments and personalisation, for example by country, life stage or behaviourSet up and optimise A/B tests on content, timing and subject linesRetention & customer valueDig into the data and actively look for opportunities to increase repeat purchases and customer lifetime valueSet up targeted experiments to influence customer behaviour, for example through timing, incentives, segmentation or journeysOptimise post-purchase flows, including review and feedback workflowsSpot retention opportunities and translate them into campaigns, flows or loyalty ideasOptimise and grow our member clubShare insights and customer data with brand and content to make the most of shared learningsWork with e-commerce and paid to align communication and journeysStrategy & developmentTranslate brand values into customer communicationBuild a scalable CRM roadmap and testing structureSet up dashboards and KPI reportingExperiment with new channels, such as WhatsApp or loyalty toolingShare customer insights and learnings with brand/marketing to optimise content, timing and campaignsWho are you?You have 3–6 years of experience in CRM, email marketing or customer retentionYou're both analytical and commercial: you spot opportunities and turn them into actionYou enjoy sharing insights with other teams and understand CRM's connecting roleYou understand the balance between brand experience and performanceYou're structured, forward-thinking and take the initiative to make things smarter or betterYou're curious and keep a close eye on developments in retention marketingExperience with tools like Shopify, Klaviyo or Yotpo is a plusYou're looking for an environment where you can build, test and grow alongside the brand What do we offer?A key role in a brand that is genuinely in scale-up mode. The work you do here will shape the next phase of our growth.Employee discount and access to our sample sales.On-site pilates class and great coffee at our Amsterdam office.A creative and ambitious team that genuinely cares about what they make.

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