🇵🇱 Warsaw, Poland · 2w ago
Digital Marketing & Acquisition Manager
Nationale-Nederlanden
LinkedInseniorEnglish-friendly
Your Responsibilities Will IncludeCo-creating the marketing strategy and its tactical operationalization to drive sales growth and acquire new customersManaging channels for acquiring high-quality traffic (including SEO and marketing automation)Identifying new growth opportunities in digital marketingManaging the development and use of marketing automation tools (Salesforce ecosystem)Developing marketing automation processes that support lead and customer acquisition and nurturingLeveraging marketing technologies to personalize communicationDeveloping marketing analytics to support business decision-makingMonitoring key performance indicators (KPIs) of digital marketing activitiesEnsuring high-quality marketing data and its effective useCreating and executing SEO and GEO strategies to increase organic traffic and brand visibility (including in AI Search)Collaborating with content marketing, performance marketing, and IT teamsOptimizing the website for SEO and continuously monitoring algorithm changesDeveloping team competencies in modern digital marketingPlanning team activities and ensuring high-quality project delivery This Offer Is For You If YouHold a higher education degree (preferably in marketing)Have at least 5 years of experience in digital marketing and a minimum of 3 years in eCommerceAre proficient in SEO, GEO, marketing automation, and marketing analyticsAre familiar with marketing tools (experience with Salesforce is a plus)Can analyze data and translate it into concrete business actionsHave experience in project and/or team managementHave English language proficiency at a minimum B2 level and advanced proficiency in PolishWork reliably, accurately, and meet deadlinesAre a team player and can build a positive collaborative environmentAdhere to high work standards and take responsibility for assigned tasks You Will Smile When You See These BenefitsWe work in a hybrid model, and our office is located in the green Powiśle districtWe provide health prevention programs and future security- you can benefit from Medicover, Multisport, and insuranceAccess to a benefits platform where you can choose benefits and discounts best suited to your needsWe focus on development- you will have access to training sessions, webinars, and webcastsFor new fathers, we offer an additional two weeks of paid paternity leaveDiscounted prices on Samsung productsAre you active and take care of your well-being? Great- you can join a company sports sectionPrefer commuting by bike? You’re welcome- we offer well-developed cyclist-friendly infrastructureWe support continuous development- access to training, webinars, and webcastsSourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.