This role can be located in Paris.About The RoleWe are looking for a Lifecycle CRM Manager who will own the user lifecycle and help increase activation, engagement, retention and expansion across our B2B customer base.This role is not focused on acquisition, paid media, demand generation or brand marketing.Instead, you will work at the intersection of Product, Data, Customer Success and Marketing to build automated customer journeys triggered by user behavior and product usage.You will identify lifecycle opportunities, design CRM programs, measure their impact and continuously improve them through experimentation.What you'll doOwn the customer lifecycleDesign and optimize lifecycle journeys across onboarding, activation, engagement, retention, expansion and win-backBuild automated workflows triggered by customer behavior and product usageCreate personalized communication programs based on lifecycle stage, engagement and account signalsImprove customer adoption and long-term product usageDrive retention and expansionIdentify churn risks and build retention programsDevelop upsell and cross-sell campaigns based on product engagement signalsPartner with Customer Success and Support teams to identify key customer moments and automation opportunitiesImprove customer health and long-term valueWork closely with Product and Data teamsTranslate product events and customer behavior into CRM triggersDefine segmentation strategies based on usage patterns based on NPSCollaborate with Product Managers and Data teams to identify growth opportunitiesBuild dashboards and monitor lifecycle performanceExperiment and optimizeRun A/B tests on messaging, timing, channels and workflowsAnalyze lifecycle metrics and user cohortsContinuously improve CRM performance through a test-and-learn approachWhat we're looking forMust-have4+ years of experience in CRM, Lifecycle Marketing or Product CRMStrong experience in a B2B SaaS environmentProven ownership of customer lifecycle programs from onboarding to retention and expansionExperience building behavior-triggered automations and customer journeysStrong analytical mindset and data-driven decision makingExperience working closely with Product, Customer Success and Data teamsFluent English and FrenchNice-to-haveExperience with subscription-based productsExperience in telecom, SaaS, productivity or mobile applicationsKnowledge of customer health scoring and churn prediction modelsWhat success looks likeAfter 12 Months, You Will HaveImproved activation and onboarding performanceIncreased customer retention and engagementBuilt scalable lifecycle automation programsCreated expansion journeys generating measurable revenue impactEstablished CRM as a core product growth lever across the companyImportant noteThis is not a demand generation, growth acquisition or field marketing role.We are specifically looking for someone with hands-on experience managing product-led CRM and lifecycle programs focused on customer retention, engagement and expansion in a SaaS environment.

Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.

Lifecycle CRM Manager B2B - Paris