Purpose Of The RolePurpose is to execute fully localized GTM processes across all seasonal milestones, Assortment Recommendations for local WHSThe Zone GTM teams will work with the European Business Units to drive and steer the respective category from the brand and commercial point of view. They will be the experts for the category in the marketplace, from an adidas perspective, as well as having the complete perspective of the competitive landscape. The GTM teams will have ownership for holistic category plans in close collaboration with Activation and Sales.What You'll DoContribute and input to the creation of Zone GTM plan for the respective category in alignment with line manager. Be the Category expert in the specific Zone, with a strong knowledge based on trends, competition, distribution, marketplace, and specially market share (Circana) providing the strongest inputs to EU and Global to improve the range and cover the specific Zone needs.Download and prepare EU & Global BU material of respective category during the MilestonesProvide input on forecasting topics such as quantitative or qualitative data, segmentation, allocation etc. Maintain regular analytics on the sell-in and sell-through performance of respective category to ensure sustainable growth of the category.Ensure operational excellence in the specific Zone for all GTM relevant topics Explore and drive business opportunities together with local sales teamsKey contact to local sales teams on range specific topics & conceptsKey contact to Brand activation teams on the Category GTM process and topicsAct as Zone “Lead”- expert and input into EU business opportunities for the CategoryManages sample order process in alignment with EU and following MOPS targetsIf applicable, support local allocation split process if not defined by EU by channel, accounts, and doorsSupport local Brand teams when needed creating and presenting specific promo ranges and product offers in alignment with EU BU (Ie. Spoma, Key City, EIM…)Provide input into SMU of local key accounts and WHS, while driving the process with the European/Global teamsTailor and prepare local sell-in tools to ensure consistency across EU and support the sales team.Drive strong category presentations across the different milestones, with special focus on SMM presentation.Partner/Liase with the rest of Category GTM Teams across the zones, especially in South Europe.Skills You'll NeedPro- active (engaging & impact-oriented) mindset, ability to think end-to-endGood interpersonal skills and ability to influence both internal and external stakeholdersAbility to work in a fast-paced environment with different international culturesBusiness mindset: Very good numerical and analytical skills Good experience to manage projects on cross-functional levelGood communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of businessAbility to travel, domestic or international, as requiredManager with advanced cross functional marketing knowledge and market experience ideally in the specific category.Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.Strong organizational skillsPassionate about sports, preferably BU specific with knowledge of the categoryTeam player, very collaborative and able to work with virtual / remote teamsMain Requirements5-8 years of Merchandising Experience, cross-functional marketing and/or sales experienceIdeally minimum 2 years of managerial experienceFluent in English (writing and verbal)IT skills: Outlook and Word: Basic; Excel and PowerPoint: advancedWhat We OfferSalary starting from 52kAnnual Bonus (15%)Meal vouchersEmployee discounts online and instoreEmployee Assistance Plan (EAP)Welfare and Corporate benefits programLearning and Development OpportunitiesExposure to international brandadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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Senior Category Manager Running - Go To Market Team