🇳🇱 Amsterdam, Netherlands · 2w ago
Senior Product Manager, Acquisition
PandaDoc
LinkedInseniorEnglish-friendly
We're looking for a Senior Product Manager to drive PandaDoc's user acquisition product strategy in the next era of product-led and agent-led growth.Acquisition is undergoing a fundamental shift. Traditional channels like SEO and paid acquisition are giving way to new discovery surfaces: generative engines, agent ecosystems, marketplaces, integrations, and AI-native distribution. The future of growth is moving from PLG to agent-led growth — where products are discovered, recommended, and activated through intelligent systems and workflows.As Sr. PM, Growth, you'll own the product strategy and roadmap for how new users discover and activate on PandaDoc. You'll define the product surfaces, loops, and mechanics that drive top-of-funnel growth. You'll work at the intersection of product, data, and growth, translating acquisition signals into durable product investments. This is a product role with a growth mandate: you'll own a roadmap, drive cross-functional execution, and build product capabilities that compound over time. You’ll report to the Sr. Director of Product.What You'll DoOwn the acquisition product roadmapDefine and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfacesOwn the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry pointsPartner with engineering, design, and data to ship product changes that move acquisition metricsBuild acquisition loops, not just featuresDesign growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystemsIdentify ways PandaDoc naturally spreads through collaboration, workflows, and document sharingTurn user behavior and product capabilities into scalable acquisition enginesExplore and validate new distribution surfacesDevelop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrationsIdentify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystemsRun scoped product experiments to validate new distribution mechanics before committing to full buildsDrive a high-velocity experimentation practiceMaintain a rigorous experimentation roadmap for acquisition loops and onboarding entry pointsDefine hypotheses, instrument experiments, analyze results, and translate learnings into product decisionsBalance quick experiments with longer-horizon product investmentsUse data to drive decisionsOwn the acquisition funnel metrics: traffic, signups, activation, and channel-level conversionWork with analytics to build clear measurement frameworks for new acquisition initiativesIdentify the leading indicators that predict sustainable growthPartner across the companyWork closely with engineering, design, marketing, and GTM to execute acquisition initiativesAlign leadership around evolving acquisition strategies and emerging opportunitiesRepresent the acquisition roadmap in planning processes and to executive stakeholdersWhat We're Looking ForExperience5–8+ years in product management, with significant time in growth, acquisition, or PLG-focused roles at SaaS companiesProven track record owning a product roadmap and shipping features that measurably moved top-of-funnel metricsExperience with product-led growth models: freemium funnels, self-serve onboarding, viral and sharing loopsProven experience working, managing, and influencing multiple teamsProduct instinctsStrong ability to identify the product investments that will compound — not just campaigns or one-off experimentsComfortable translating ambiguous growth problems into clear product bets with defined success criteriaSkilled at scoping experiments appropriately and knowing when a signal is strong enough to build onData fluencyData-informed decision making; comfortable owning funnel metrics and digging into data to form and test hypothesesExperience with product analytics tools (Amplitude, Hex, or Snowflake)Able to design experiments with proper instrumentation and interpret results rigorouslyAI-native orientationDeep belief that user acquisition is fundamentally changing in the age of AIUnderstands how generative AI, agentic workflows, and new distribution surfaces are reshaping product discoveryUses AI tools hands-on to accelerate research, prototyping, and experimentationTechnical comfortComfortable collaborating with engineers and digging into technical tradeoffsAble to explore APIs, integrations, and automation platforms to understand distribution opportunitiesNot necessarily an engineer, but technically curious and fluentCompany Overview:PandaDoc empowers more than 65,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com Company Culture:We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. Check out our LinkedIn to learn more.Benefits: Employment type depends on your location and, in some cases, the type of employment. Spain, Germany, Ukraine, Portugal, and Poland: Full-time employment with local benefits, including health insurance, paid time off, and statutory as well as company-provided leave.All other European countries: Digital Nomad contract. Feel free to discuss the details with your recruiter during your initial call.Sourced from LinkedIn. Relocantly aggregates public job postings; apply on the original site.